Esencia Humana

Google have launched a page layout algorithm update. Who should worry? Affiliate’s and sites with too many adverts on them. If the adverts are all placed before the content then your site will get a slap back in the rankings. It’s all to do with Google’s user experience. There have been complaints from browsers who say on certain sites they have to wade through too many adverts before they see the actual content.

If your web advertising consists of in your face over the top banner ads crowding out the top half or even rest of the page you need to rethink your strategy. Unless you are not bothered with Google rankings. But from a marketing perspective it’s also too over the top here.